THINKING OF SELLING YOUR BUSINESS? DON'T OVERLOOK YOUR BRAND.
You've spent years building your business. You've developed its reputation, established customer relationships and created a position in your market. But how much attention have you paid to the brand that represents all of that hard work?
When a business is sold, buyers don't just look at its financial performance, its client list or its sales ledger. They also investigate the assets, rights, relationships and risks that come with the acquisition.
Your brand can form an important part of that picture.
Could your brand create tricky questions during a sale?
Consider:
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Do you have documented ownership of your logo and visual identity?
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Can you demonstrate that freelancers and agencies assigned the relevant rights?
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Are your trade marks properly registered and owned by the correct entity?
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Do you have appropriate permissions for photography, fonts and illustrations?
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Are your website and marketing assets available and transferable?
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Does the brand have a clear and consistent identity?
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Is the brand still appropriate for the company's future growth?
Prepare your brand for the next chapter.
Think Brands provides pre-sale brand reviews covering ownership evidence, creative assets, brand consistency and commercial positioning.
We'll identify areas requiring attention, help organise the relevant documentation and recommend practical improvements.
Where necessary, we can work with your legal and corporate finance advisers to address more complex matters.
Whether you're preparing to sell in six months or three years, getting your brand in order is a sensible part of preparing your business.
Your business has value. Make sure your brand is ready to demonstrate its part in it.
Book an EXIT-READY BRAND REVIEW today... Call 01202 983520 or reach out to team@thinkbrands.co.uk
"I reached out when selling my publishing business. I had several mastheads for titles that hadn't been created in-house, but nothing to assign the IP to the business. Think Brands did all the heavy lifting to sort out the assignment and I was able to sell my business with a minimum of delay..."
Sanjeev Mishra, MagDis Ltd