THINK BRANDS
BRAND OWNERSHIP CHECK
Do you own the brand you've invested in?
Your brand is more than a logo. It's an asset you've spent time, money and effort building. But do you have the rights, records and documentation to prove that the brand assets you use are yours to use?
Many businesses assume that because they've paid a designer, agency or freelancer to create their branding, they automatically own everything they've commissioned. Without a 'Sign-off' from the 'Creator', that isn't necessarily the case.
Our free Brand Ownership Check is designed to help you identify potential gaps in the ownership and documentation of your brand assets.
It covers your logo, brand identity, creative materials, external suppliers, AI-generated assets and intellectual property records.
Answer the questions below to get an initial indication of how well your brand ownership is documented.
It should take approximately 5–7 minutes.
If you're unsure about an answer, select 'Not sure'. That's exactly the sort of uncertainty this check is designed to highlight.