Brand Review Questionnaire | Think Brands

What is your Name? *

What is your business Email address? *

Telephone Number

What is your Business Name? *

What is your Brand Name? (if different from your business name)

What is your website address? *

How long has your business been trading? *

Less than 1 year
1–3 years
4–10 years
11–20 years
More than 20 years

Which best describes your current business position? *

Start-up or new business
Established small business
Growing medium-sized business
Established larger business
Professional or specialist practice

How long has your business been trading? *

Less than 2 years
2–5 years
6–10 years
11–20 years
More than 20 years

What are your main business priorities over the next 2–3 years? (Select all that apply) *

Increasing sales and profitability
Attracting new customers
Retaining existing customers
Entering new markets
Launching new products or services
Growing market share
Improving our reputation and profile
Developing a stronger competitive position
Franchising or licensing our business
Seeking investment
Preparing for a business sale
Other

How would you describe your current brand? *

Strong, distinctive and well established
Professional, but could be more distinctive
Good, but needs a refresh
Outdated and no longer reflects the business
Inconsistent across our marketing
We have never really developed a proper brand strategy
I'm not sure

Do you believe your brand clearly communicates what makes your business different? *

Yes, absolutely
To some extent
Not particularly
No
I'm not sure

Have you ever changed your logo, branding or visual identity since it was first created? *

No, it has remained the same
Yes, we have had a minor refresh
Yes, we have had a significant rebrand
Yes, we have used several different suppliers over time
Not Sure

Do you think your branding reflects the quality and value of the products or services you provide? *

Yes, it reflects us very well
Generally, yes
It could be better
No, there is a clear mismatch
I'm not sure

How consistent is your branding across the different places customers encounter your business? (Consider your website, social media, advertising, brochures, presentations, packaging and customer communications) *

Very consistent
Mostly consistent
Somewhat inconsistent
Very inconsistent
We haven't really considered this

When was your brand last professionally reviewed or updated? *

Within the last 12 months
1–3 years ago
4–5 years ago
More than 5 years ago
Never
I'm not sure

If you could change one thing about your current brand, what would it be? *

Who are your most important customers? (Describe your ideal customers or target market) *

Why do customers choose your business rather than a competitor? *

Quality of products or services
Price or value for money
Reputation and trust
Expertise and experience
Customer service
Convenience or location
Innovation or specialist knowledge
Brand reputation and recognition
Personal relationships
Something else
Don't Know

Do you believe your business stands out clearly from its competitors? *

Yes, we have a strong and distinctive position
To some extent
We are quite similar to our competitors
No, we struggle to differentiate ourselves
I'm not sure

Do you believe your brand helps attract the type of customers you really want? *

Yes, definitely
To some extent
Not as effectively as it could
No
I'm not sure

Who do you consider to be your main competitors? (If possible, provide up to three competitor names or website addresses) *

How important do you think your brand is in generating new business? *

Extremely important
Very important
Quite important
Not particularly important
I'm not sure

Do you believe your brand helps you command a premium price or avoid competing purely on price? *

Yes, definitely
To some extent
No
We compete mainly on price
I'm not sure

Do you actively measure how customers perceive your business and brand? *

Yes, regularly
Occasionally
No, but we would like to
No, we don't currently measure this

Do you believe your brand has the potential to contribute more to the success and value of your business? *

Yes, absolutely
Probably
Possibly
No
I'm not sure

Do you have a clear record of the original designers, agencies or individuals who created your brand identity? *

Yes, and we have the relevant records
We know who created it, but have limited documentation
Several people have worked on it over the years
No, we're not sure
Not applicable

Do you have the original editable artwork and design files for your logo and brand identity? *

Yes, we have everything
We have some original files
We only have finished image files
Our original designer or agency holds them
We don't know

Do you have written agreements or documentation covering the ownership or permitted use of your logo and brand identity? *

Yes, and we are confident about the position
Yes, but we've never checked the details
No
I'm not sure

Have you used AI tools to create any part of your brand identity or marketing materials? *

Yes, extensively
Yes, for some elements
We've experimented with AI
Not to my knowledge
No

How well organised are your brand assets and supporting documents? *

Everything is organised and easily accessible
Most things are organised
Information is spread across different people and locations
We struggle to find original files and documents
We have never formally organised them

What would you most like to improve about your brand? (Select all that apply) *

Make our business look more professional
Develop a clearer brand strategy and positioning
Stand out more clearly from competitors
Attract more customers
Appeal to a different or higher-value customer
Build stronger recognition and reputation
Improve consistency across our marketing
Develop a new brand identity
Refresh or rebrand the business
Protect our brand ownership and intellectual property
Better organise our brand assets
Make more of the commercial value of our brand
Prepare our brand for investment or sale
I'm not sure — I'd welcome your advice

What is the single biggest challenge or opportunity facing your brand at the moment? *

If we could help you achieve one significant improvement to your brand over the next 12 months, what would you want it to be? *

When would you ideally like to take action? *

Immediately
Within the next 3 months
Within 6 months
Within 12 months
Just exploring at this stage

How would you prefer us to contact you? *

Email
Telephone
Remote Online Video Meeting
Any

Is there anything else you'd like us to know before we review your brand? *

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